Gendered Market Survey for strategy development and Gender & Power Analysis Punjab and Sindh

Term of Reference

Gendered Market Survey for strategy development and Gender & Power Analysis Punjab and Sindh.

Position: Consultant

Duration: 30 Days

Starting Date : 01 November 2017

About the Organization

HomeNet Pakistan is a network of organizations formed to raise awareness about the economic, social, domestic and other working conditions of home-based women workers who comprise 70% of the informal workforce contributing towards the country’s economic activities. HomeNet Pakistan has been working for giving a recognition and support to the home-based workers since 2005.Formed under the Societies Registration Act 1862 HomeNet Pakistan is a member of HomeNet South Asia.

Scope and Purpose of the Assignment

To conduct Gender power analysis and develop Gendered Market survey strategy for women home based workers of Lahore and Pakistan.

Proposed intervention aims to conduct gender power analysis and develop Gendered Market survey strategy for ensuring women inclusiveness in economic development by leveraging their role as independent entrepreneurs within the supply chains. The particular assignment would enable the organization to have a holistic picture of the market economy and positioning of the home based workers in the regime of contact worker as a piece rate and low level own account workers . The intervention aims to have an analysis of the existing situation of the market in Lahore and Karachi and where does it place HBWs along with a comprehensive market strategy based on gender roles. Based on the analysis and the proposed devised strategy; HomeNet Pakistan would be able to improvise its marketing, enterprise development and business strategies. That would enable the women working at a piece rate level and own account to develop better linkages and contact with the existing markets available.

Based on the findings the organizations would be able to build capacities of the women home based own account workers and home based workers under piece rate arrangements toupgrade their level of economic arrangements and status to become small level enterprises, cooperatives and business development groups so that they are able to collectively enter in to bargaining and negotiation   on businesses, wages etc. It would also be able to facilitate the linkages of the women groups in the informal arrangements to come under partnerships with private sectors; based on the possible options available.

The findings of the Gender power analysis and Gender market survey strategy  for women home based workers would also be able to  provide an insight to the organization to support the provincial governments of Sindh and Punjab to develop provincial Business development programs for HBWs of Sindh and Punjab; Enabling the women in the home based sector to adopt diversified roles as business entities; promote enabling environment by creating opportunities for women to uplift their social condition and position within their households, communities, and at markets. Interventions to Support for Women’s voice and leadership as the condition to long term sustainable development of Pakistan.


Home Net Pakistan in collaboration with Oxfam is implementing the project named as “POLICY AND PRACTICE FOR WOMEN HOME BASED AND DOMESTIC WORKERS RIGHTS IN SINDH AND PUNJAB” for informal economy.


The overall objective of the project support the policy advocacy environment for inclusion and recognition of informal workers specifically Home based women workers in labour policy. Additionally this project identified domestic workers as second largest sector where women work and face challenges. During the implementation of project urban areas and their challenges were also considered. The proposed extension phase will build on the experiences of the project by adding elements for self-sustain, replicable and scalable model.

Role of women in economy is invisible as either they do lesser paid tasks or they mostly are associated with informal economy. They have several barriers to enter into mainstream economic activities such as lack of education, dearth of financial resources, gender barriers to enter into markets, mobility challenges and additionally gender based violence and exploitation.

Specific Objectives:      

  • Women in selected areas, have expanded opportunities and increased status in supply chains and business investment at household and group levels.
  • Women have enhanced capacities to take non-traditional roles to engage effectively in supply for added benefit.
  • Government policies on production and business development are designed and implemented to promote women economic empowerment.
  • Public and business perceptions change in support of women to enter market systems.

Key Deliverables:

  • Comprehensive gender market survey for strategic development for informal economy at provincial level.
  • Consolidated recommendationsfor strategic development and policy implementation.
  • Details critical analysis of situation with regard to the economic empowerment for informal economy and findings are conclusive and usually descriptive in nature.
  • Sharing of qualitative data, quantitative data and statistical data is usually in the form of tabulations (tabs).
  • Report Draft with agreed reporting template.

Knowledge, Skills and Ability and Education

Post graduate from renowned university or its equivalent in research and analysis for supporting strategic development with regard to gender related issue of informal economy or especially home base worker or domestic worker in Pakistan.

Experience Required

At least 5 -7 years of professional experience working in the research base organization or at least 3 of years of professional experience in relevant field of strategic planning, Previously experienced working with Government, international organizations or NGOs.

Language Requirements

Excellent oral and written communication skills in English, Urdu is mandatory,

Proposed Methodology:

Literature review, Key informant interviews, Focus groups with HBW, private sector, relevant government departments, business associations,

Duration of the Contract:  30 Days

Closing Date : 17th November 2017

 Total Remuneration :( inclusive of travel, boarding, lodging, field activities)

Rs 280,000/-

Note : As per the FBR Rules Tax on services will be applied as per the defined rule by FBR.

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